Bowling for Brains
Did you know, an average of 1 in 3 Kiwi's are affected by a Neurological condition? The Neurological Foundation is a New Zealand charity that funds vital research and ongoing education into neurological conditions. Bowling for Brains launched in 2022 as a new annual fundraiser campaign to encourage donations through getting teams together on the green.
BACKGROUND
The Neurological Foundation already had an established brand, and were in need of a campaign logo and fundraising graphics that fit with the existing NF look & feel, but with a vibrant twist.
INSIGHTS DISCOVERED
Kerry and Stephanie were eager to talk me through the challenges that come with fundraising for brain research and why it was so important to run an engaging fundraiser. It can take a long time to see the impact of breakthrough research, and without first-hand experience a cause like this doesn't get much visibility. We gave a lot of thought and care to the ideal target audience and how to reach beyond their regular donors.
KERRY MCLEOUD
Head of Supporter Relations - The Neurological Foundation
"Working with Ashley was an absolute pleasure, and we could not have been happier with the results! Her creativity, thorough understanding of our needs and the best way to achieve our design goals, and her warm and calm approach to working through the design process, were exemplary, and I look forward to working with her again in the future."
