Creative partnership & Brand design
The Clean Slate Clinic is a Telehealth program that supports Australians to safely undergo alcohol detox from home. Their mission is to improve the health and wellness of individuals struggling with alcohol dependence, and make withdrawal (detox) and recovery services accessible to every Australian who needs them, irrespective of postcode or socio-economic status.
BACKGROUND
Having worked with Clean Slate on their initial launch as a startup in 2021, I was honoured to be asked to join the team as their Creative Partner from 2023-2024. In this role I supported the team on a weekly basis with design, consulting & brand strategy.
INSIGHTS DISCOVERED
Working in the alcohol & other drug treatment space you quickly face the challenge of targeting an audience who are in a very vulnerable place, and need support to recognise this is a service they may need. It was crucial to empathise with this audience on a deep level for the brand to feel welcoming & inclusive.
PIA CLINTON TARESTAD
Co-Founder and CEO at Clean Slate Clinic
"I want to thank you from the bottom of my heart for your contributions to Clean Slate. You've played such a key role in developing our brand and we couldn't have got to where we are without you. I've really enjoyed working with you and I've learned a lot from you."
